National hero, the Right Excellent Robyn ‘Rihanna’ Fenty is the new face of the J’adore fragrance by Dior.
The Barbadian songstress, who replaces actress Charlize Theron, was officially unveiled in a short film.
The ad, shot in the Palace of Versailles, shows the fusion between the pop idol and the legendary perfume.
Luxury goods company LVMH, which owns Dior, refers to the campaign as a celebration of the Dior dream in unison with the extravagance of a total star and universal woman.
It adds, bringing J’adore and Rihanna together is just the beginning of a new dream in gold.
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