There are concerns that the public is no longer paying attention to the HIV and AIDS prevention campaign.
Word of this from principal of the Barbados workers' Union Labour College, Doreen Deane during a workshop on excellence in customer service, HIV/AIDS and discrimination in the workplace.
She says the sexual behaviour of men is particularly worrying, given recent data from the HIV/AIDS Commission.
This data suggests there is inconsistent condom use and low numbers being tested for sexually transmitted diseases.
Ms. Deane called for a reinvigorated campaign against HIV and AIDS.