Fay Cooke-Nurse is the new president of the International Association of Business Communicators Barbados chapter.
Cooke-Nurse takes over from Deborah Stoute for the 2018-2019 term.
She is encouraging communications professionals to guard against irrelevance in a world where "Change is the new norm".
In her president's address to the annual general meeting of IABC Barbados, Mrs. Cooke-Nurse, a public relations and media relations consultant and principal of Millennium Communications, also said a lack of awareness of the challenges facing communications professionals could lead to them being under appreciated.
The IABC is represented in more than seventy countries globally. IABC Barbados presently comprises thirty-five members drawn from across the public and private sector.