October 18, 2024

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Rihanna’s Fenty Beauty partners with Olympics

July 20, 2024

Barbadian songstress and National Hero, the Right Excellent Robyn Rihanna Fenty is making history in the beauty industry.

Her Fenty Beauty will serve as a premium partner of the Olympics and Paralympics, becoming the first beauty brand to collaborate with these sporting events.

The Grammy award-winning star shared the news in a post on social media recently.

She posted a photo of her in front of the Eifel Tower in Paris, with the Olympic rings just out of focus.

Fenty Beauty will provide makeup kits to 600 volunteers aged 18 to 21 years old who will be awarding medals to the Olympic and Paralympic athletes.

They will be given tutorials on how to create a look for the events, with their outfits designed by Louis Vuitton Moet Hennessy.

The brand will also make appearances at events and initiatives, and participate in interactive experiences intended to bring fans and athletes together.

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