St. Lucia has been elected as the new chair of the Barbados-based Caribbean Tourism Organization (CTO), following the two-year term of the Bahamas.
“We have to spare no effort to use our collaboration at the CTO level to help to advance the wider integration movement and the CTO can be seen in the same ilk as West Indies cricket and the University of the West Indies as success stories to unite the Caribbean further,” said St. Lucia’s Tourism Minister, Dominic Fedee, soon after the results of the vote was announced.
“The Caribbean is one of the strongest and one of the most iconic and aspirational travel brands in the world but also it is the most underutilised and the opportunity exists for us to ensure that we utilise the strength of the brand for the collective good of the destinations of the Caribbean.”
Tourism officials are meeting for the annual State of the Tourism Industry Conference (SOTIC) and Fedee has named Tiffany Howard, the acting chief executive officer of the St. Lucia Tourism Authority, as chairman of the CTO board of directors.
In addition to the election of the chairman, vice chairs were also elected to serve on the executive committee of the board of directors to represent various sub-groups.
The Dutch Caribbean will be represented by Curacao; Haiti representing the French Caribbean; Bahamas and Jamaica, representing the independent Caribbean Community (CARICOM) countries and the Cayman Islands representing the British overseas territories. This committee will be completed with representatives from the private sector.